Chris Bernard Photography | Edmonton Photography

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Edmonton Car Photographers can showcase the Beauty & Utility of Your Vehicle

Car photography or automotive/vehicle photography is one of the main branches of commercial photography. Just as it says, vehicle or automobile photography basically involves taking photos of cars in various times of the day. However like any other subject, camera angles and the timing of the shoot will depend on the structure, color and the basic purpose of the car. Even though these vehicle and automobile photos are eventually going to be used for commercial purposes, but as is the case of every other subject, the photographer will pay special attention to the essential details whether the car in question is a luxury car or a utility vehicle.

 

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According to the Edmonton automotive photographers, determining the nature of the vehicle is of utmost importance, as it will decide the final product. For example if the car is a luxury car, it will be associated with brand value and is expected to amplify the status of its owner. So luxury cars are always shot in opulent or flamboyant settings. But at the same time the photographer takes due care not to use too many props as it takes the attention away from the car.


The car has to be the star of the show, the focal point of attention. So elegant, classy yet understated even monochrome background is sometimes used when shooting luxury cars. The Edmonton Automotive photographer while shooting a quality jeep, truck or utility vehicle will drastically change his setting and even color palette of the photos if need be. The main USP of such cars are resilience and of course utility.

 

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So the photographs of such cars are always shot in conditions that are gritty, demanding and less than perfect or even hygienic. In this way the resilience of the engine/car is exhibited. For example, the car might be shot traversing through a rocky path effortlessly. Car photography was and still remains one of the most important segments of commercial photography. No matter what brand the car hails from and no matter how high its quality is, every car manufacturer and dealer needs top notch automobile photographs and videos to showcase their car and generate an initial buzz.